Effective sales management is the difference between stalled momentum and scalable growth. In this panel session, experienced leaders discuss practical approaches to managing sales performance, coaching for improvement, and building accountability across the sales team. Attendees will also learn what to look for when hiring for sales roles—including the right blend of relationship-building skills, coachability, accountability, and the ability to execute consistently in a referral-driven environment. Attendees will gain actionable takeaways on structuring sales roles and aligning growth initiatives with operational capacity.