What happens when franchisees and the field support office are aligned on expectations, priorities, and support? Stronger businesses. Better outcomes. A healthier brand. In this working session, Michelle Rowan of Franchise Business Review will walk through the feedback franchisees provided on the annual franchisee satisfaction evaluation. Insights include top-performing areas and the lower-scoring opportunities identified by franchisees across the network. The goal is simple: turn feedback into forward movement. We’ll review key themes from the data, hear proven practices from high-performing franchise systems, and explore how clarity around franchisor and franchisee roles drives stronger performance and long-term brand success. The session then shifts into roundtables where franchisees will dig deeper into the areas they rated lowest, identify what’s getting in the way today, define what success should look like, and propose realistic improvements the field support office could consider. Franchise systems that thrive are built on clear expectations, mutual accountability, and collaboration between franchisees and corporate teams. This session creates space to contribute ideas, share experiences, and commit to actions that strengthen both individual businesses and the broader brand.