This breakout session is designed to equip Always Best Care franchise owners with practical strategies for building and scaling a successful Senior Living Referral Placement program that drives diversified revenue and strengthens home care census growth. Participants will explore how positioning their agency as the trusted solution—whether families need home care, senior living placement, or both—creates deeper community partnerships, stronger referral pipelines, and increased lifetime client value. The session focuses on relationship-building, value communication, streamlined placement processes, and revenue integration strategies that allow agencies to expand impact while creating long-term, sustainable profitability.