The merchandise wall is one of the biggest differentiators between the Bad Ass Coffee brand and all other coffee shops in your market and it’s also one of the biggest investments in your store’s day-to-day operation.  Bad Ass Coffee is a coffee shop yet also a full coffee retail store – that’s the opportunity to unlock. Why wait for passive shoppers to provide a return on that investment when you can turn “Lookers into Buyers” with these proven “retail” sales strategies and staff training.  Moderators Dawne Hostetter and Scott MacDonald, along with a panel of high performing store operators will share targeted winning strategies and ideas that you can apply in your store to make a real impact on sales.