The merchandise wall within a typical Bad Ass Coffee store is one your biggest monthly investments and there is no quicker pathway to increasing top line revenue than putting strategic focus on “The Wall.”  Beyond the cost of merchandise, owners and operators are challenged by products with an expiring shelf life (Coffee), maintaining enough product on shelf to attract buyers, limited display flexibility, and reinforced staff training to implement daily merchandising sales strategies and proactively initiate customer sales. The old adage, “you’ve got to spend money to make money” is especially true with “The Wall”.  In this session, proven buying, merchandising display and sales strategies will provide new perspective on the formula for unlocking top line revenue potential.