Iain is an accomplished Brand Equity and Brand Value Builder. His experience, success and passion are in establishing the foundational structure for sustainable growth for brands and organizations. He has established the foundational structure for sustainable growth for over 150 brands and organizations. Three questions drive his differentiating approach: “Why should someone choose your brands products and services over competition?”; “Why should they care?”, and; “Why should you care?”.

Rooted in both quantitative and qualitative data and the cross-functional team responsible for delivering growth, his approach has been foundational to unlocking deep and salient insights, breakthrough thinking, creativity and delivering high-value growth through people and teams across over 100 brands in his career. He approaches each brand problem or challenge, through the lens of “what is possible”.

Iain brings hands-on global brand equity building experience from over 30 years leading people and brands inside Procter & Gamble, Gallo, VF Corporation (including North Face, Vans, Timberland, Eastpak, Kipling, Dickies, Altra, Smartwool, Nautica and more), and Deutsch Family Wine and Spirits (Josh). Iain has his own LLC – Catalyst 247 (DNA Catalyst) for 5 years now, independently helping brands unlock their market opportunity and value.