Agenda: Always Best Care 2025 Conference

Registration/Hospitality Desk Open
12:00pm - 5:00pm

Exhibitor Move-In
9:00am - 2:00pm

Welcome Reception & Sponsors' Expo
4:00pm - 7:00pm

Registration/Hospitality Desk Open
7:00am - 5:00pm

Breakfast & Sponsors' Expo
7:30am - 8:30am

Welcome
8:30am - 8:45am

Introduction of the Keynote Speaker
8:45am - 8:50am

Keynote Speaker
8:50am - 9:45am

Refreshment Break
9:45am - 10:00am

Breakout Sessions
10:00am - 11:00am

Are you ready to stay ahead in the ever-evolving landscape of healthcare? The CMS Guide Model Program represents a significant shift in care delivery, and understanding its impact is crucial for growing and optimizing your Always Best Care franchise.

In this breakout session, we’ll unpack the CMS Guide Model Program, explaining its purpose, structure, and implications for home care providers. Learn how this innovative program can create opportunities for your business while improving client outcomes.

You’ll gain insights into how to align your services with CMS guidelines, position your franchise as a preferred partner, and take advantage of the program’s benefits to drive growth and enhance your competitive edge. Don’t miss this opportunity to stay informed, adapt to change, and set your franchise up for long-term success in a rapidly shifting industry.

Ready to take your Always Best Care franchise to the next level? This breakout session is designed to provide franchisees with actionable strategies to scale their businesses for long-term success. Discover proven methods and simple tools to assess your company’s ability to grow and develop actionable plans to expand your client base, streamline operations, and enhance profitability while maintaining the high-quality care your clients expect. Hear from owners who have scaled their franchises as they share their success stories, growth tactics, and lessons learned.

Learn how to develop an actionable strategic plan and align your team with your company's vision. Take the first step toward scaling for success—your future starts here!

The home care industry is facing a workforce crisis—caregiver turnover rates are nearing 80% and agencies are searching for ways to better scale their team, attract top talent, and grow their business without sacrificing their bottom line.

Join Vitable’s Head of Growth, Steven Baek, as he dives into practical, data-driven solutions for building affordable but highly competitive health benefits that ensure your Always Best Care franchise stands out from the competition, giving you an edge in retaining and growing your home care workforce.

This session will give franchise owners an easy-to-understand crash course in everything benefits – from ICHRA to MEC plans and how to determine what’s the right fit for your agency and team. We’ll also discuss how to navigate ACA compliance requirements so owners can avoid massive tax penalties for non-compliance.

Join us for a breakout session focused on expanding skilled care as a service line within home care, distinct from Medicare-certified home health. As many of our franchise locations have begun offering skilled services, this session will provide key insights into best practices for documentation, ensuring compliance, accuracy, and efficiency. We will also explore strategies for managing physician orders and integrating skilled care seamlessly into existing home care models. Attendees will gain valuable guidance on expanding service offerings to include therapy (PT/OT/ST), nursing, and wound care while navigating reimbursement and billing considerations, such as private pay, VA benefits, and Medicaid waiver programs.

Additionally, we will cover essential regulatory compliance and risk management strategies, including state-specific requirements, to help mitigate potential risks. Whether you're just beginning to offer skilled services or looking to refine your approach, this session will equip you with the tools and knowledge to enhance your skilled care operations successfully.

Refreshment Break
11:15am - 11:30am

Breakout Sessions
11:15am - 12:15pm

Implementing an effective sales referral program can significantly boost business growth and revenue by leveraging the power of word-of-mouth marketing. A well-structured program incentivizes satisfied customers and strategic partners to refer new clients, creating a steady pipeline of high-quality leads with a higher conversion rate. Referral programs foster trust, expand brand reach, and reduce customer acquisition costs, ultimately driving sustainable revenue growth.

In this breakout session, we will explore the best practices for designing and executing a referral strategy that maximizes impact and accelerates business success. Listen as franchises share their stories of proven results and increased revenue.

Looking to diversify your services and boost your revenue? Expanding into private pay nursing can open the door to new opportunities for growth while enhancing the care you provide to your community.

This breakout session will explore the key advantages of offering private pay nursing, including increased profitability, improved client retention, and the ability to meet a wider range of client needs. Learn how to seamlessly integrate private pay nursing into your agency, from recruiting skilled nurses to marketing your expanded services effectively.

Hear insights, best practices, and lessons learned to help you confidently take the next step in growing your business. Don’t miss this opportunity to learn how private pay nursing can elevate your franchise to new heights!

Did you know the Veterans Administration (VA) Provider Program can be a powerful tool to grow your Always Best Care franchise while making a meaningful impact in your community? This breakout session will show you how to tap into this underutilized resource to expand your client base and elevate your business. You’ll learn the ins and outs of becoming a trusted VA provider, navigating the process, and positioning your franchise as the go-to resource for veteran care in your market.

You’ll also hear success stories on how they have leveraged the program to build strong relationships with the VA and transform their businesses. Don’t miss this chance to gain valuable insights, practical strategies, and a deeper understanding of how the VA Provider Program can help you serve those who’ve served our country—all while driving your franchise’s growth. Your opportunity to make a difference starts here!

Is it time to re-stock your giveaway inventory or rebrand your community-based marketing appearance? Trends come and go, so it’s important to be at the top of your game when making an appearance in the community. In this breakout we will highlight some of the top trending giveaways and provide a sneak preview of the latest branding designs you will have access to after the conference. And if you are really lucky, you can win one of these items in our raffle giveaway. You must be present to win!

Lunch and Sponsors' Expo
12:15pm - 2:00pm

Breakout Sessions
2:00pm - 3:00pm

Join Bryant Greene for a candid, open-forum discussion on the real journey of building a successful business. Bryant will share the bumps and bruises that come with growth, the lessons learned through both wins and losses, and the importance of 360-degree communication. He’ll also dive into staying competitive in a fast-moving landscape, maintaining your mental well-being, and steering clear of burnout.

Don’t miss this opportunity to hear how Bryant scaled not one, but two Always Best Care franchises to over $15 million in annual revenue—and what it really took to get there.

In this essential breakout session, you’ll learn what negotiator type you are and more importantly how to identify your counterpart's negotiator type in minutes. How well do you connect with your clients, team, and referral partners on an emotional level? In this dynamic breakout session, inspired by the best-selling book “Never Split the Difference” by Chris Voss, you’ll learn how to use the powerful concepts of Labeling and Mirroring to build trust, uncover hidden objections, and get to “YES" through your counterpart’s own words.

Explore how to recognize and address the emotional drivers behind every interaction—whether it’s with potential clients, caregivers, or business partners. You’ll gain practical tools for navigating challenging conversations, improving negotiation outcomes, and creating deeper connections that lead to long-term loyalty and success. This session will help you unlock new ways to elevate your leadership skills, enhance your client relationships, and drive your franchise’s growth. Don’t miss this opportunity to gain a competitive edge by mastering the art of the Quick 2+1.

Your sales pipeline is the lifeblood of your Always Best Care franchise—are you managing it to its full potential? This breakout session is designed to help franchisees like you build, nurture, and optimize relationships with traditional and less traditional referral partners to drive sustainable growth and expand your client base. Learn proven strategies for staying top-of-mind in your market, and continually working your prospects to convert leads into loyal clients.

In this session, we’ll explore best practices for tracking your pipeline, identifying opportunities, and overcoming common challenges to keep your momentum going. Whether you’re just starting to develop your network or looking to refine your approach, this session will equip you with actionable tactics to grow your business and achieve your goals. Take control of your sales pipeline and position your franchise for lasting success!

What if you could reclaim hours of your day and focus more on what truly matters—delivering exceptional care and growing your Always Best Care franchise? In this breakout session, discover how virtual assistants can help you streamline your operations, reduce administrative burdens, and improve overall productivity.

Learn how leveraging virtual support can optimize scheduling, handle administrative tasks, and enhance accuracy, all while creating a more agile and responsive operation. Whether you're looking to offload repetitive tasks, improve client communication, or enhance team coordination, virtual assistants can be the key to scaling your business efficiently . Don’t miss this opportunity to explore how virtual assistants can help you work smarter, not harder - allowing you to focus on growth, client satisfaction, and operational excellence!

Struggling with caregiver recruitment and retention? In today’s competitive market, attracting and keeping top talent is more challenging than ever—but with the right tools, you can build a reliable, high-performing team. Join Zingage for an eye-opening session on how their innovative solutions can help you streamline hiring, enhance caregiver engagement, and reduce turnover.

Discover how to leverage data-driven insights, automation, and proven retention strategies to create a workplace that attracts and retains the best caregivers. Learn how other Always Best Care franchisees have successfully implemented Zingage to improve hiring efficiency, boost employee satisfaction, and ultimately provide better care to clients. Don’t miss the opportunity to gain the competitive edge in staffing and take your franchise to the next level!

Refreshment Break
3:00pm - 3:15pm

Strategically Building Success Through Third-Party Payers
3:15pm - 4:15pm

Relax and Rejuvenate
4:15pm - 5:00pm

Board Shuttles for Kentucky Derby Museum
5:00pm - 5:15pm

Always Best Care Awards Dinner & Ceremony
6:30pm - 10:00pm

Registration / Hospitality Desk Open
7:00am - 5:00pm

Breakfast and Sponsors' Expo
7:30am - 8:30am

Welcome
8:30am - 8:45am

Always Best Care FSO Executive Team Presentation
8:45am - 10:00am

Refreshment Break
10:00am - 10:15am

Senior Living Community Placement Panel Discussion
10:15am - 11:15am

Dan Barbee
President/Owner
Always Best Care of Sacramento and East Bay, California

Phil Natsiopoulos
Owner/Administrator
Always Best Care of Puyallup, Washington

Shawn Cothran
Owner/ Agency Director
Always Best Care of Wake Forest, North Carolina

Samantha Loy
Owner/Agency Director
Always Best Care of Burlington, Chapel Hill, and Greensboro, North Carolina

Robin Henoch
President/CEO
Always Best Care of Rockville, Maryland

Lynn Hancock
Owner
Always Best Care of Henrico, Virginia

Heather Yost
National Director, Area Operations
Always Best Care Field Support Office

Breakout Sessions
11:30am - 12:30pm

Senior placement is a natural extension of home care, allowing you to become a comprehensive resource while setting your business apart. Many home care providers are uniquely positioned to offer senior placement services, yet few take advantage of this opportunity. You already have a trusted network of families, professionals, and referral sources who turn to you for guidance—why not expand your services to more fully meet their needs?

In this session, we’ll explore how adding placement can strengthen relationships, create new revenue opportunities, and ensure seniors receive the right level of care at the right time. We'll also touch on how Senior Place simplifies the process, making it easier to get started and scale your placement services.

Struggling to keep up with client demand while managing staffing challenges? Recruitment and retention are critical to the success of your Always Best Care franchise, and this breakout session will provide the strategies you need to build and sustain a reliable, high-performing team.

Discover proven methods to attract top talent, improve employee satisfaction, and reduce turnover while ensuring your staffing levels align with your growing client base. Learn how to create a strong workplace culture that keeps caregivers engaged and motivated, all while maintaining the quality of care your clients expect. Join us to learn how to overcome staffing challenges and create a team that powers your franchise’s success!

Discover proven methods to attract top talent, improve employee satisfaction, and reduce turnover while ensuring your staffing levels align with your growing client base. Learn how to create a strong workplace culture that keeps caregivers engaged and motivated, all while maintaining the quality care your clients expect. Join us to learn how to overcome staffing challenges and create a team that powers your franchise’s success!

In this session, we will explore the direct connection between the priorities you set today and the financial outcomes you can expect when selling your business in the future. We’ll discuss how decisions you make now—whether in operations, financial management, leadership, or growth strategies—can significantly impact your company’s valuation and the ultimate sale price.

By aligning your short-term goals with long-term value creation, you’ll learn how to enhance your business's attractiveness to potential buyers and optimize the proceeds from your sale.

This session will provide practical insights and strategies for setting priorities that maximize value, reduce risk, and ensure a smoother transition when you’re ready to exit. Whether you’re planning to sell in a few years or in the next decade, the steps you take now will have lasting effects on your future success.

In today’s competitive personal care landscape, you don’t have time to spare on ineffective technology solutions and operations that slow things down. You need implementable tools, tips, tricks, and strategies that can help your agency grow.

Join WellSky in this session to discover how your Always Best Care agency can:

Revolutionize caregiver engagement, productivity, and satisfaction
Reduce hospitalization rates with data-driven insights
Improve operational efficiencies and drive growth within your business

This session will cover real-world best practices and actionable insights that you'll be able to implement at your organization.

Lunch and Sponsors' Expo
12:30pm - 2:00pm

Roundtable Discussions
2:00pm - 4:00pm

Refreshment Break
4:00pm - 4:15pm

Raffle Prize Giveaway
4:15pm - 4:30pm

Group Photo
4:30pm - 4:45pm

CEO Message, Closing Remarks
4:30pm - 5:30pm

Join us as Jake shares key insights, reflections, and a vision for the future of Always Best Care. This inspiring session will wrap up the conference on a high note, celebrating our collective successes while looking ahead to new opportunities. Also, the winners of the annual incentive trip will be introduced & recognized for their efforts in 2024. Plus, don’t miss the highly anticipated announcement of the destination for the 2025 Incentive Trip Challenge - where you could be among those headed for an unforgettable experience!

Relax and Rejuvenate
5:30pm - 6:30pm

Franchisee Appreciation Night at The Sports & Social Club
6:30pm - 11:00pm

Get ready for an evening of fun, connection, and celebration at the Always Best Care Franchise Appreciation Night! Take a short stroll down to The Sports & Social Club, located minutes from the hotel. Join us in a casual and relaxed gathering while enjoying great food, drinks, and games in a lively atmosphere, perfect for unwinding and networking with fellow franchisees. With casual attire strongly recommended, this night is all about having fun and building camaraderie in a laid-back setting. We can’t wait to celebrate you—don’t miss it!

Join us for an immersive full-day workshop dedicated to helping your agency excel in Caregiver recruitment. Throughout the day, you will engage in hands-on activities, discussions, and case studies to refine your recruitment strategies, explore which approach best suits your agency’s needs, and develop actionable plans to address recruitment challenges. Attendees are strongly encouraged to bring their laptop or MacBook. This workshop is ideal for recruiting specialists, human resources managers, and agency owners who want to ensure a steady pipeline of qualified, compassionate Caregivers. Do not miss this opportunity to gain experience from the best and take your recruitment game to the next level!

Agenda

Monday, May 12th

Tuesday, May 13th

Wednesday, May 14th

Thursday, May 15th